What is a 3D hologram? Definition of a 3D hologram:
A 3D hologram is defined as a 3D projection that exists freely in space and is visible to everyone without the need for 3D glasses.
Holography is the next stage of photography and conventional film and its three-dimensionality creates completely new possibilities for use, such as for product presentation. A 3D hologram displays products, objects, and animated sequences three-dimensionally and enables seemingly real objects or animations to appear to float completely freely in space. Unlike a conventional film on a standard screen, a 3D hologram is visible from all sides, which means the observer can walk around the hologram, enabling an absolutely realistic-looking image to form.
A particularly interesting point – unlike 3D television or Virtual Reality, a 3D hologram can be seen by everyone without 3D glasses, which is an incredible advantage for use at trade fairs, exhibitions, and similar events.
This method of using 3D holograms opens up a completely new, revolutionary way of presenting products. The products are displayed in a high-quality, exclusive and innovative way and the needs of the corresponding target groups are precisely taken into account at the same time.
It is also recommendable to use an acoustic backdrop perfectly coordinated to suit the 3D hologram, including background sound and special sound effects. It lengthens the attention span and sub-consciously embeds the product being presented even more deeply in the minds of the audience.