What makes a 3D hologram so fascinating?
3D holograms are new, innovative and most people have only seen them in Hollywood films. Now they have become reality in a particularly impressive way. The discrepancy between what the eye sees and what the mind is aware of can create an unusually long attention span, which is a great way of embedding product information in people’s minds or creating a good image. Although the eye sees what appears to be a real object or effect, such as fire, for example, the brain knows that what it is seeing cannot be real. And it is exactly this effect that automatically generates a long attention span in the observer, resulting in a 2–3-minute hologram being watched from beginning to end by up to 80% of people – an effect that cannot be achieved with a conventional film displayed on a screen.
Quite apart from that, a 3D hologram is highly appealing and therefore excellently suitable not only for presenting complex technical concepts, it is also virtually predestined for displaying precious stones and similar visually appealing goods. This technology makes it possible to additionally emphasize their beauty and perfection and to display them in an extremely aesthetic way, already making the presentation a sensual experience in itself.